What's Your One?

What’s Your One? is a campaign created by The One Show, in order to celebrate its 50th anniversary. It invites creatives to share the one ad that shaped their journey.

Highlighting personal milestones and creative inspiration, the campaign features bold, experimental typography and a vibrant color palette, symbolizing innovation and individuality. A commemorative logo bridges the show’s legacy with its forward-looking vision, aiming to inspire the next generation of creative talent.