Gallery 64
Client
Lowe
Agency
Design Army
Year
2023
City
Washington, D.C.
Services
Art Direction, Photography
Project Overview
Gallery 64 sets itself apart in a crowded apartment market through its shared courtyard with the Rubell Museum, inspiring a brand identity rooted in art, culture, and history.
With bold, pop-art–inspired visuals and a colorful, refined design system, the branding celebrates creativity—using the number 64 to symbolize diverse art forms. From Jeff Koons references to graphic patterns and primary tones, Gallery 64 is positioned not just as a place to live, but as a vibrant canvas for artistic living.
The Team
Chief Creative Officer:
Pum Lefebure
Account Director:
Jake Lefebure
Executive Creative Director:
Sucha Becky
Creative Director:
Mariela Hsu, Heloise Condroyer
Senior Designer / Animator:
Jason Chae
Animator:
Yeri Choi
Designers:
Tony Kim, Yeri Choi
Photography:
Dean Alexander
Stylist:
Michele Onofrio, Dale Johnson
