Tutu Academy

To mark the Hong Kong Ballet’s 45th anniversary and the launch of its academy, we created Tutu Academy, a vibrant campaign that reimagines ballet as a universal language. Blending classical art, contemporary hip hop, and Hong Kong’s urban landscape, the story centers on “Tutu Academy,” where diverse students—and even an alien—find self-expression through dance.

With cinematic visuals and bold storytelling, the campaign modernizes ballet while celebrating cultural diversity and imagination, positioning the company as both rooted in tradition and forward-looking.