Celebrating YOU
Client
City Center DC
Agency
Design Army
Year
2023
City
Washington, DC
Services
Video, Art Direction
Project Overview
The Celebrating YOU campaign redefines luxury as a form of personal and creative expression, highlighting individuality and unique style.
Centered around a vibrant film that follows a diverse cast journeying through Washington DC, the campaign blends eras and aesthetics—from 1940s jazz to modern street style. It positions CityCenterDC not just as a shopping destination, but as a dynamic space where luxury reflects and celebrates who you are.
The Team
Chief Creative Officer:
Pum Lefebure
Account Director:
Jake Lefebure
Creative Directors:
Heloise Condroyer, Sucha Becky, Mariela Hsu
Designers:
Tony Kim, Yeri Choi, Molly Stotts
Animator:
Jason Chae
Director / Photographer:
Dean Alexander
