Holiday Drama

To launch Morphe’s Holiday capsule collection, a high-glam, soap opera–inspired video series was created for a social-first campaign centered on a theatrical mother-daughter trio.

Designed as a multi-platform experience—spanning digital, social, in-store, and packaging—the campaign turned packaging into a key brand storytelling tool. Drawing on vintage VHS aesthetics and holographic effects, custom visuals and witty product names brought the concept to life, resulting in significant engagement and widespread social media sharing.