The Forbidden Collection
Client
Morphe
Agency
Design Army
Year
2025
City
Los Angeles, CA
Services
Art Direction, Social
Project Overview
Morphe’s Forbidden Collection is a campaign that reimagines the Garden of Eden as a surreal, seductive dreamscape. Combining styled photography with AI-generated visuals, the concept blends fantasy and reality to showcase irresistible eye and lip colors.
The creative process layered models, props, and custom thorned typography with lush details like fruit and global landscape inspirations, inviting makeup lovers to embrace their most daring, transformative selves.
The Team
Co-Founder & Chief Creative Officer:
Pum Lefebure
Account Directors:
Jake Lefebure, Jessica Deseo
Executive Director:
Sucha Becky
Creative Directors:
Heloise Condroyer
Designers:
Yeri Choi, Momo Jiang, Sophie Lefebure, Chloe Jung







