The Forbidden Collection

Client

Morphe

Agency

Design Army

Year

2025

City

Los Angeles, CA

Services

Art Direction, Social

Project Overview

Morphe’s Forbidden Collection is a campaign that reimagines the Garden of Eden as a surreal, seductive dreamscape. Combining styled photography with AI-generated visuals, the concept blends fantasy and reality to showcase irresistible eye and lip colors.

The creative process layered models, props, and custom thorned typography with lush details like fruit and global landscape inspirations, inviting makeup lovers to embrace their most daring, transformative selves.

The Team

Co-Founder & Chief Creative Officer:
Pum Lefebure

Account Directors:
Jake Lefebure, Jessica Deseo

Executive Director:
Sucha Becky

Creative Directors:
Heloise Condroyer

Designers:
Yeri Choi, Momo Jiang, Sophie Lefebure, Chloe Jung

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